movemeant foundation EXECUTIVE DIRECTOR



Johanna Sylvester, Executive Director

Jo brings over 10 years experience in comprehensive event planning, fundraising and program management. Following her personal passion to help girls reach their full potential through physical activity, Jo is most well-known for cultivating the development of events, races and programs for Girls on the Run of the Bay Area.  Jo returns to the nonprofit sector driven to impact the lives of young woman through health and fitness and is committed to perpetuating Movemeant Foundation’s mission, vision and values with current and future partners. Jo lives in Bend, Oregon and is often spotted running the beautiful trails or exploring the area with her husband and two young kiddos. An active community member, Jo serves on the Board of Directors of Boys and Girls Clubs of Bend and is the Advisory Council Chair for Girls on the Run of Central Oregon. In addition, Jo is a certified distance running coach.    LinkedIn 


movemeant foundation board of directors

Stephanie Reichin, Marketing Communication Strategy

Stephanie is currently a Vice President at SKDKnickerbocker, a strategic and political communications firm in NYC. In her role, Steph has worked closely with clients in the philanthropy, non-profit, political, sports & infrastructure sectors. A New Yorker by birth and Bostonian by upbringing, Steph has found herself living many places around the country but is most at home when rowing on the water, or running by it. Steph currently lives on the Upper West Side in Manhattan and has a passion for traveling. 

Emily Hochman, Community and Entrepreneurship

Emily joins the team as a fitness-enthusiast with an entrepreneurial spirit and a love for all things health and wellness. She brings a strong background in event management, business development and strategic partnerships. Outside of the office, this native New Yorker can be found on her yoga mat or on early morning workouts with her #TheProgram teammates. Emily is committed to honoring a healthy lifestyle and helping those around her live “the sweat life.”

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Jessi Greenlee, Human Resources and Volunteer Management

Jessi graduated from UC Santa Cruz with a degree in Sociology and a passion for helping people realize their potential. She now channels her passion into her current position at McGuire Real Estate in the Bay Area where she runs Human Resource and Business Development. Through various curriculums, action plans, and sometimes unsolicited pep-talks, Jessi tries to integrate her enthusiasm for fitness, philanthropy and girl power into everything she does.


Movemeant Foundation Advisory committee

Alyssa Dainack, Creative/Design Director

A native of Erie, PA, Alyssa headed straight to New York City after college to stretch her creative muscles. She has lead (and continues to lead) creative design for large consumer magazines and websites and is currently the Creative Director for Everyday with Rachael Ray. She spends as much time as she can in the West Village, loves a good design blog and takes advantage of a warm beach vacation whenever possible. Her #1 motivation is her 1 1/2 year-old son, Jack, who always keeps her on her toes. 

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Katie Ellis, PR/Communications/Content Strategist

As senior vice president, communications manager for Wells Fargo Corporate Communications, Katie leads a team and has responsibility for media relations, issues management, crisis communications and executive advocacy for Wells Fargo’s Business Banking, Capital Finance, Commercial Distribution Finance, International and Insurance and divisions. She manages national and global media relations efforts to help enhance and protect the company’s reputation, leading several U.S. and international media tours and PR campaigns. 


Sophia J. Hooper, Director of Retail Design, Graphic Designer

Sophia is a recent graduate of the University of Notre Dame who has happily returned to her Bay Area roots. She is currently participating in Gap Inc.'s prestigious Rotational Management Program and training to become an integral member of Athleta's merchandising team. Out of the office, Sophia can usually be found boxing, eating or riding the bus between the two.   Fun fact: Her fave food is mac and cheese with green peas.


Jenny Gaither, Founder                                                                          

After years of struggling with unrealistic body standards that lead to issues with self-image, anorexia, and bulimia, Jenny was inspired to create Movemeant Foundation, a 501(c)3 organization dedicated to empowering young women to feel confident in their bodies by providing them with tools to be active. In addition to serving as the organization’s CEO, Jenny is also a Senior Instructor at SoulCycle, has been a recipient of a Lululemon Athletica Ambassador Leadership Award, a ZICO Endurance Team Athlete Ambassador, Co-Founder/CEO of SEAK Foundation and creator of The Sports Bra Challenge, and a blogger for Huffington Post.

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Charina Lumley, Founding Partner

With an extensive, 15+ year background in integrated sales, marketing and business development for a number of lifestyle and adventure sports brands, Charina has spent her more recent years chasing social entrepreneurship, early-stage start-up ventures, the bike in front of her and her adventuresome five-year old son. 

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In Loving Memory: Kelly Hurley, Vice President

From managing flagship SoulCycle studios and running operations for large-scale events in NYC to overseeing teams of 30+, Kelly brings nearly 5 years of leadership experience in the health & fitness industry and 4 years of experience in the non-profit sector.  In her free time, she enjoys riding her bike around the streets of NYC.

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