Charina Lumley

Board Member | Founding Partner

Vice President, Brand and Product Development | Private Label

About Charina

With an extensive, 18+ year background in integrated sales, marketing and business development for a number of lifestyle and adventure sports brands, Charina has spent her more recent years chasing social entrepreneurship, early-stage start-up ventures, the bike in front of her and her adventuresome seven-year old son. Currently, Charina serves as the Vice President of Brand and Product Development for, the Internet's most-visited fitness site and largest online retailer of sports nutrition and wellness products, strength training apparel, and fitness accessories.