About Movemeant Foundation
Negative body image has grown to near epidemic proportions in the past 20 years, with as many as 60% of participants in national studies reporting that they don't like the way their bodies look. In fact, body dissatisfaction has become so ubiquitous that Americans spend $40 billion dollars a year for weight loss programs and products alone.
To compound the effects of negative body image, an analysis of data from the National Health and Nutrition Examination Survey reports that sedentary lifestyle and not caloric intake may be to blame for increased obesity in the US, with the most dramatic rise of physical inactivity among young women.
Movemeant Foundation recognizes and addresses the critical needs of our society by developing an innovative, multi-dimensional approach that utilizes advocacy and awareness for positive body image, peer-based mentorship/role models, and financial grants that make physical movement a reality.
Leadership and Vision
Life-changing moments often come when they’re least expected, and that was true for Jenny Gaither: pedaling a stationary bike in a studio in the Upper West Side of Manhattan, sweltering under a gold lamé jacket. After becoming a SoulCycle instructor only a few months earlier—a career move that brought her face-to-face with a lifetime’s worth of body image issues— Gaither used her sweaty, endorphin filled classes to advocate for strength, empowerment and self-worth. But when the 22-year old led a Rihanna-theme ride and found herself too self-conscious to shed her gold lamé jacket, she was faced with the uncomfortable truth that her journey of self-acceptance was only beginning. Four years later, that journey inspired her to found the Movemeant Foundation, a 501(c)3 organization dedicated to empowering young women to feel confident in their bodies by providing them with tools to be active.
Gaither’s story doesn’t follow the traditional lines of your typical athlete. As a kid in Santa Cruz, Calif., her less-than-perfect hand-eye coordination kept her on the sidelines of most team sports. Then she discovered dance. As an adolescent, Gaither performed at national and international dance competitions, and did so for over a decade. She followed her love of dance to the University of Illinois where she studied Dance and Kinesiology. But in her early 20s, something started to change. The pressure of unrealistic body standards lead to issues with her self-image, and eventually a struggle with anorexia and bulimia. Gaither moved to New York hoping that a change of scenery would help, but soon gave up dancing professionally altogether.
Six months later, she took her first SoulCycle class and in 2010 became an instructor. Her work as a teacher—dealing with women from all walks of life who confronted body image issues—was eye-opening. After Gaither found herself crippled by self-consciousness and unable to shed the gold lamé jacket, she was inspired to reach for something bigger: combating negative body image issues that constantly surround women and girls. After returning to San Francisco to launch the Northern California SoulCycle studios, Gaither founded Movemeant Foundation in November of 2014. In addition to serving as the organization’s CEO, Gaither has been a recipient of a Lululemon Athletica Ambassador Leadership Award, a ZICO Endurance Team Athlete Ambassador, Co-Founder/CEO of SEAK Foundation and creator of The Sports Bra Challenge, and a blogger for Huffington Post.
Charina Lumley, COO
With an extensive, 15+ year background in integrated sales, marketing and business development for a number of lifestyle and adventure sports brands, Charina has spent her more recent years chasing social entrepreneurship, early-stage start-up ventures, the bike in front of her and her adventuresome five-year old son.
Kelly Hurley, Vice President
From managing flagship SoulCycle studios and running operations for large-scale events in NYC to overseeing teams of 30+, Kelly brings nearly 5 years of leadership experience in the health & fitness industry and 4 years of experience in the non-profit sector. In her free time, she enjoys riding her bike around the streets of NYC and has hopes of being bad-ass enough to join Charina and Alyssa’s biker gang. Next stop: world domination.
Alyssa Devine, Social Media/Events Manager
Alyssa has been in the nonprofit sector for over 4 years, starting out as an intern then was quickly promoted in managerial roles. Previous to that, Alyssa has served as an Executive Assistant who wears many hats including website design, marketing and promotion, grant writing, and special events. When she’s not working she’s riding her fixed gear bike and teaching at SoulCycle.
Connect with Us
Headquartered in San Francisco, Movemeant Foundation is a 501(c)3 organization that relies on forward-thinking corporations, socially-responsible partners, engaged individual donors, dedicated volunteers and interested participants. For more information, contact firstname.lastname@example.org.