Meredith Corporation, the nation’s leading media and marketing company serving 102 million American women and three out of four Millennial women, hosted its first-ever BrandFront presentation and unveiled its compelling new “Partnerships That Will Change the World” platforms, which span video, digital, print and experiential channels.
“Partnerships That Will Change the World” engages Meredith’s Millennial audience in influencing social change in measurable and meaningful ways. The platforms are grounded in research on what motivates Millennial women – and, in particular, their strong entrepreneurial spirit; desire for self-expression; sense of purpose; and video-, social- and mobile-centric media consumption habits.
As part of their campaign, Meredith is supporting body-positive initiatives including that of Movemeant Foundation. SHAPE Editor-in-Chief Elizabeth Goodman Artis shared the stage with Movemeant Foundation Founder & CEO Jenny Gaither to highlight the ongoing partnership on the SHAPE Body Shop series of events, which has already raised more than $15,000 for the organization.
The presentation previewed SHAPE’s grassroots movement that encourages supporters to create or join teams to raise funds for the Movemeant Foundation on their own. SHAPE will also be supporting the effort through a series of SHAPE Body Shop events at studios and gyms across the country.